Ode is a hypothetical brand & e-commerce solution for yoga practitioners targeting the niche of sustainable underwear. The main message is one of body positivity & inclusivity - we want the user to feel comfortable & confident in their own skin, from the very first layer. This project involved concept development, a webshop, social media & newsletter content, copywriting and product/brand photography & videography.
Role: User Research/Interviews | Photography, Video & Editing | Web Design | Content Creation | Copywriting | Newsletter | SoMe Ads
Tools: Adobe Lightroom & Photoshop | Adobe Premiere Pro | Adobe After Effects | Wordpress | Mailchimp